The National Women in
Business Expo
"Your Partner for Success"
Business Expo
"Your Partner for Success"
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Seminar Schedule
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Women Empowering Women Starts Here...
SEMINAR SCHEDULE FOR MAY 14 & 15, 2011
The National Women in Business Expo "Seminar Program" is a major feature at all of our events. Once you purchase your ticket for the expo at the door, all seminars are free of charge. These seminars are presented by some of the most influential business leaders in Canada and you will definitely leave being more informed, educated, inspired, motivated and on the right path to business success. All seminars are focused on topics that are certain to add an advantage to your business such as marketing your business, time management and reducing stress, growth strategies, sales and marketing, motivation, practical accounting for start-ups, financing, the advantages of owning your own business and much more.. |
Saturday, May 14, 2011 11:30 am - 12:10pm Mandie Crawford President & Founder of Roaring Women Voted Calgary Business Woman of the Year 2010  "Building Your Business By Building Community" Every business needs a fan club! Learn how you can build your business by building a community of like-minded people who are more than happy to bring you customers who appreciate what you do! In this presentation Mandie will cover why community is essential for your success, How to Build a Community, What You Can Offer Community and How Creating Community Can Change Your Business and Why Community Contributes to a Sustainable Business.  |
12:30 - 1:10 Cidnee Stephen President of Strategies for Success Cidnee is a high energy and accomplished speaker and facilitator on small business marketing strategies. With over 20 years experience in executive sales and marketing roles.  ``Fill Your Marketing Hourglass`` Learn how to engage more products. Let them get to know, like and trust your products and services enough that they will try them, buy them, come back for more and refer you to their friends and peers. Small businesses can move faster and swifter IF they have a great product, great positioning, great customer service and a killer marketing system. Cidnee will review the key elements to building credibility quickly in the marketplace and then staying top of mind for years to come.  |
| Saturday, May 14, 2011 1:30 - 2:10 Katarina Vasiljevic-Galic The Business Link "Alberta's Business Information Service"  Are you dreaming of being your own boss or contracting out your services? Are you already operating a business and looking for ways to expand it? No matter what stage of business you are at or where you live in the province, The Business Link is your first stop for business information and services in Alberta. Attend and hear the many FREE resources available to you on virtually every aspect of doing business including information on: start-up, incorporation, marketing, financing and loan programs, product sourcing, e-business, exporting/importing and government programs and services.  |
| 2:30 - 3:10 Kathryn Bechthold Kathryn is the founder of The Mompreneur Magazine, a national magazine for women balancing motherhood and entrepreneurialism. Since deciding to sell the company, she has written a book launched in the fall called "The Entrepreneurial Moms Guide to Owning Your Own Business"  "Surviving & Thriving As An Entrepreneurial Mom" Choosing The Right Business Building The Plan During Naptime Where the Kids & Business Meet Choosing to be Profitable  |
3:30 - 4:10 Jo Ann Hoblak Search Revolution Marketing  "No One Can Buy From You If They Can't Find You" Have you ever wondered why certain websites always show up at the top of Google? Have you ever wished that YOUR website would show up there too? Jo Ann Hoblak, Canadian Sales Manager for Search Revolution Marketing will be speaking about Search Engine Optimization or "SEO" and how you can move your website higher in Google search results. With the right strategy, a combination of paid ads and "the free side of Google" and a focus on the right goals - your business can obtain qualified sales leads with very little effort. Jo Ann will also teach you some very common mistakes that businesses make when developing their online strategy (such as focusing on higher traffic versus quality traffic) and common website design issues, which ultimately lead to competitors getting your sales! |
Sunday, May 15, 2011 11:30 am - 12:10 pm Mandie Crawford President & Founder of Roaring Women Voted Calgary Business Woman of the Year 2010  "Building Your Business By Building Community``  Every business needs a fan club! Learn how you can build your business by building a community of like-minded people who are more than happy to bring you customers who appreciate what you do!In this presentation, Mandie will cover Why Community is Essential for Your Success, How to Build a Community, What You Can Offer Community and How Creating Community Can Change Your Business and Why Community Contributes to a Sustainable Business.  |
12:30 - 1:10 Cidnee Stephen President of Strategies for Success Cidnee is a high energy and accomplished speaker and facilitator on small business marketing strategies. With over 20 years experience in executive sales and marketing roles.  ``Seven Steps to Marketing Success for Service Based Companies`` Selling yourself or the service you offer is one of the most challenging forms of marketing. It requires credibility, trust and easy ways to explain what you do. In this fun packed presentation, Cidnee will share with you the 7 basic steps for marketing a service based business. These proven techniques will show you how to build a strategy that is both affordable and effective for attracting new customers. 
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Sunday, May 15, 2011 1:30 - 2:10 Edith Thai The Business Link "Starting Your Business"  Thinking of starting your own business in the near future? There may be many challenges associated with running your own business, but it can both a rewarding and positive experience. This session will introduce you to the necessary basics to help you start off on the right foot - and the many resources available to as you begin your entrepreneurial journey. We'll discuss business structure, regulations and licensing, tax implications, financing and business planning. Together, we will explore some of the critical factors leading to success. The Business Link is a not-for-profit organization supported by the Government of Canada and Alberta, as well as other organizations committed to serving Alberta's small business community.  |
2:30 - 3:10 Melody Charlton President of Just Wiz It Bookkeeping  Bookkeepers vs. Accountants Why would you first hire a bookkeeper before going to an accountant? What is the difference between a bookkeeper and an accountant? How do you help to keep your costs down? What else can a bookkeeper do for you? Just Wiz It Bookkeeping |
3:30 - 4:10 Jo Ann Hoblak Search Revolution Marketing  "No One Can Buy From You If They Can't Find You" Have you ever wondered why certain websites always show up at the top of Google? Have you ever wished that YOUR website would show up there too? Jo Ann Hoblak, Canadian Sales Manager for Search Revolution Marketing will be speaking about Search Engine Optimization or "SEO" and how you can move your website higher in Google search results. With the right strategy, a combination of paid ads and "the free side of Google" and a focus on the right goals - your business can obtain qualified sales leads with very little effort. Jo Ann will also teach you some very common mistakes that businesses make when developing their online strategy (such as focusing on higher traffic versus quality traffic) and common website design issues, which ultimately lead to competitors getting your sales! |